About The MEAC

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Courtesy: MEAC Media Relations
Release: 06/05/2015

Cesley Tafoya
Director of Multimedia / Marketing Coordinator

 

Cesley Tafoya joined the Mid-Eastern Athletic Conference in December 2014 as Director of Multimedia, before adding the title of Marketing Coordinator in June 2015.

Tafoya is responsible for the overall management of multimedia, marketing and promotional activities of the conference, its 16 sponsored sports/15 athletic championships and 13 member institutions. She is also responsible for overseeing the conference's websites (MEACSports.com and MEACHoops.com), all social media platforms (Facebook, Twitter, Instagram and YouTube), conference video productions and graphics.

She also created the conference's "We are MEAC" diversity and inclusion initiative. Tafoya also serves as the conference's liaison to member institutions' marketing directors, while assisting with coordination of game operations for the MEAC Basketball Championships and the Senior Woman Administrators (SWA) Professional Development Workshop.

In addition, Tafoya coordinates community service for MEAC-sponsored sports.

Prior to coming to the MEAC, Tafoya served a year and a half working in the Department of Athletics at conference member Bethune-Cookman University as a graduate assistant of sports marketing and the Special Assistant to the Director of Athletics. While at Bethune-Cookman, Tafoya specialized in the operations and promotinal activities of athletic events along with the orgazational logistics of the athletic department. She also led all social media avenues by integrating strategic graphic & video marketing to improve ticket sales and maintain corporate partner activations.

Before beginning her administrative roles at B-CU, Tafoya was a member of the Wildcats softball team from 2008-12. As the starting second baseman for Bethune-Cookman, Tafoya won three MEAC titles (2010, 2011, 2012), played in three NCAA Regional appearances, and make the 2012 NCAA College Station Regional All-Tournament Team.

In 2011 and 2012, Tafoya was her team's Student-Athlete Advisory Committee (SAAC) representative. She was also a student assistant in sports marketing, coordinating community service initiatives and gameday operations for football and men's and women's basketball home games.

A native of California, Tafoya currently lives in Virginia Beach, Va. She is a member of Delta Sigma Theta Sorority, Inc. and received both her Bachelor's in business administration (2013) and Masters in transformative leadership (2015) from Bethune-Cookman.

Tafoya is a member of Delta Sigma Theta Sorority, Inc., Woman Leaders in College Sports and the Foundation Fund Committee.